Blog Webmasters

How to build authority with donations

The more links you have coming to your website from other sites, the greater chance you have of increasing your domain authority. I’ve covered lots of different ways to consistently build backlinks. However, donation link building is arguably the simplest approach

50+ PR tools for marketers

This article will be of interest to both PR and SEO professionals. The ultimate list of tools is broken down by stages of a PR campaign, with a bonus overview of all-in-one tools and an infographic, which sums up all the tools mentioned

The Power of “Is”: A Featured Snippet Case Study

My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. I’ll walk you through what we did and show you some of our results

How to Succeed in Google Discover

Google Discover is a personalized content feed created by Google that proactively serves relevant content to users. While traditional search requires users to input a query, Google Discover anticipates user behavior to surface new and interesting content

The Beginner’s Guide to SEO by MOZ

This guide is designed to describe all major aspects of SEO, from finding the terms and phrases that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site

The Moz Keyword Research Master Guide

Keyword research is the foundation of winning SEO. In fact, you could almost say it’s necessary for the majority of SEO campaigns.The “magic of SEO” happens because, when you know what people are searching for, you can make the answer appear the exact moment they search for it

How to Craft Your Content Strategy, According to HubSpot

newsfeed hubspot

You start with a pillar page, which I like to think of as the 10,000-foot view of a topic about the main keyword you’re targeting. Then, your cluster, or subtopic, content should be about related yet more specific angles of that topic. All of this content, including the pillar page, is clustered through an internal linking structure

Keyword difficulty research with SEO Powersuite

Finding new keyword ideas is easy. There are plenty of tools, ours included, that can generate thousands of topic-specific keywords at the click of a button. The problem is, you can’t afford to create a page for each of these keywords