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What is Earned Media? 7 Ways to Get It

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But why is earned media important? And how can you get more of it? In this post, we’ll explore: Earned vs. paid vs. owned media Why earned media is important Examples of earned media How to get earned media If… …

How to Optimize Your Google My Business Listing in 30 Minutes

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Here are just a few tangible benefits to claiming and optimizing your Google Business Profile: Improved rankings. Google shows Business Profiles in the results for local searches, and well-optimized profiles are more likely to show higher up on the list.… …

Google Discover: How to Rank and Drive Traffic

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It’s more like a social network than a search engine, but your search activity and history is crucial for providing a relevant and timely feed. Millions of people see a personalized Google Discover feed on their mobile devices every day,… …

What Is SEO Writing? How to Be a Better SEO Writer

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Google’s success depends on delivering content that answers people’s queries in the most relevant way possible. If you want it to be your content that people see, ‘sprinkling on some SEO’ as an afterthought won’t take you far. Instead, you need… …

New Study: Is Google Biased Towards Particular News Sites?

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With our expert knowledge of search engine optimization (SEO) and Ahrefs’ massive amounts of data, we wanted to see if we could identify any bias from Google by looking at data for popular Conservative and Liberal news sites. If you’re not… …

What Is Bounce Rate? How to Interpret and Work with It

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It’s a great metric to measure user engagement, but only if you know how to use it. In this article, you’ll learn: How Google Analytics calculates bounce rate Is bounce rate important? Bounce rate vs. exit rate vs. dwell time… …

Voice Search: A No-Nonsense Guide

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It’s a fair question, but is it even possible? In this post, you’ll learn: What is voice search? How widely used is voice search? Things to know about voice search How to optimize for voice search Should you optimize for… …

How to Do Keyword Research for Affiliate Sites

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This approach tends to be lots of traffic, but no clicks, conversions, or revenue. Luckily, there’s a simple solution: find keywords with lots of searches that you can rank for, which are about topics where you can naturally plug product… …

How to Speed Up Your WordPress Website in 20 Minutes

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But slow WordPress websites are a common issue. Here’s the mobile score for a page of mine in PageSpeed Insights. If we run the entire website through Ahrefs’ Site Audit—which shows page load time for all pages—we see that this… …

3 Simple Ways to Build Links With Images

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For example, take this simple comic from xkcd: According to Ahrefs’ Site Explorer, it has links from over 7,000 referring domains: While it might be challenging to replicate this runaway level of success, there are simple ways we can all build… …

What is Structured Data? And Why Should You Implement It?

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But what’s in it for you, and how do you implement it? Let’s get into it! How structured data helps your SEO Schema markup, the cornerstone of structured data The three ways of structuring data Structured data beyond your website… …

What is Technical SEO? 11 Best Practices

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Although modern search engines like Google are relatively good at discovering and understanding content, they’re far from perfect. Technical issues can easily prevent them from crawling, indexing, and showing web pages in the search results. In this post, we’ll cover a… …

How to Succeed in Enterprise SEO

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How do you know if your company counts as an enterprise? I like to joke that you know it’s enterprise when everyone speaks a new language made almost entirely of three-letter acronyms (“Did the SEO SME review the PLP?”), …

4 Best Facebook Groups for SEOs (Most Voted For)

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Even though there were more than 20 suggestions and hundreds of votes, 85% went to just four groups. Below, I’ll reveal what these groups were, and what I liked and disliked after joining them. Affiliate SEO Mastermind SEO Signals …

10 SEO Myths You Should Ignore

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Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO. So let’s bust a few common SEO… …

Track These 3 SEO KPIs to Make Better Marketing Decisions

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In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing or business goals. In reality,… …

What Is Schema Markup? How to Use It for SEO

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You’ve probably already encountered marked-up content in the form of rich snippets: But schema markup can do more than that and help your SEO in other ways. In this guide, you’ll learn: Why schema markup is important How to approach… …

Why is Content Marketing Important? 5 Reasons

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How do we know? Because content marketing is a big part of our marketing strategy, and we’ve experienced all of those benefits firsthand. In this post, we’ll dig deeper into why content marketing is so important, explore a few successful… …

301 vs. 302 Redirects for SEO: Which Should You Use?

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But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality. The answer is simple: Search engines view 301 redirects and 302 redirects differently.… …

How to Build a Winning Content Marketing Strategy in 9 Steps

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Because when you have one, you’ll be able to achieve results like this: And this: In this post, I’ll show you how to create a winning content marketing strategy based on our experience at Ahrefs. But first… What exactly is… …

12 Actionable SEO Tips to Increase Organic Traffic

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If you’ve read this post in the past, you’ll know this is a mistake we’ve made before. Before republishing, it listed over 200 mediocre SEO tips. So we decided to rewrite the post and focus only on the most actionable… …

How to Use Data Forecasting for SEO [Scripts Included]

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Here’s the graph for ahrefs.com: Having historical data like this is useful for analyzing the past performance of a website or web page, but what about future performance? Is there a way we could use the data to forecast organic… …

How to Outsource SEO (Simple Framework)

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But people often fail to mention that doing this well is hard. You can’t just hire the first person you find, offer no training, and order another mojito. Successfully outsourcing SEO involves creating systems, hiring good people, and learning how to… …

How to Create a Wikipedia Page (Step by Step)

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Google any notable brand, and you’ll most likely see something like this: Most of the displayed information comes from Wikipedia and Wikidata. However, getting a Wikipedia page is tricky. And I’m putting it mildly. I spent hours researching the official… …

What Is Share of Voice? How to Measure It Across Channels

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The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for the channel you’re measuring. In this guide, you’ll learn why… …

Republishing Content: How to Update Old Blog Posts for SEO

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For example, we published a post about “what is SEO” in late 2018. It wasn’t a complete failure, but it never ranked higher than the bottom of page one or got more than an estimated 500 organic visits per month.… …

How to Do Keyword Research for SEO

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There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google. But here’s an interesting observation:… …

What is B2B Content Marketing? 7 Successful Examples

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The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business. Now, here’s the thing: there is no one right way of doing content marketing. Depending on their goals, resources, target audience, and… …

How to Increase Website Authority (Domain Rating)

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However, the truth is that while increasing website authority is never a bad thing, increasing the score itself shouldn’t be your primary focus. Instead, you should focus on what causes the score to rise: that’s high-quality backlinks from authoritative websites.… …

What Are Keywords? How to Use Them for SEO

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For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword. Of course, nobody outside of… …

How to Optimize PDFs for SEO (7 Steps)

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PDFs are great for compatibility and consistency. They work on nearly any device and always maintain the same visual look. However, if you’re creating new content for the web, you should consider using web pages over PDFs. Below, we’ll explore:… …

5 Winning Types of Content Marketing to Grow Your Business

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There are lots of ways to do this. Here are just a few popular types of content marketing: Blogging Video marketing Podcasting Email marketing Webinars Case studies Presentations eBooks White papers The list goes on. Is it possible to do… …

What Are Sitelinks and How Do I Edit Them?

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Here’s an example: Sitelinks are one of the most common search features. They appear in 1.8% of SERPs in Ahrefs’ US database. Nearly every branded term has sitelinks and they also appear on many other queries like informational queries. In fact, nearly 67%… …

63 SEO Statistics for 2020

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We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category, or keep reading for our top SEO statistics. Top SEO statistics Ranking statistics Backlink statistics Keyword statistics SEO industry statistics Search engine statistics… …

How to Build Local Citations (Complete Guide)

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Citations appear in lots of different places: business directories, social networks— anywhere someone might be looking for information about local businesses. Here’s an example of one for a coffee shop in New York: This is known as a NAP citation… …

4 Simple Blog Post Templates (And When To Use Them)

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Every blog post is different, but most aren’t that different. Think about the blog posts you’ve read. Chances are they weren’t a million miles apart in terms of format. You probably just didn’t pay much attention because you were focused on… …

4 Reasons to Build More Links From the Same Website

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Do you ever reach out to websites that already link to you to get more links? Vote and comment with why you do or don’t. — Michal Pecanek (@michalpecanek) May 12, 2020 There are likely a couple of reasons for… …

What Is Semantic Search? How It Impacts SEO

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Just look at the result for this query: Despite not mentioning Yoda by name, Google understood who we were talking about, and what we wanted to know about him. This wouldn’t be possible without semantic search. In this post, you’ll… …

How to Build a Successful Amazon Affiliate Site (Step by Step)

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Lots of people make money with Amazon affiliate sites. But for every success story, there are plenty who never quite get there. For example, this person on the /r/juststart subreddit claims to have hit $1K/month from Amazon within just six months:… …

JavaScript SEO: What You Need To Know

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Most websites use some kind of JavaScript to add interactivity and to improve user experience. Some use it for menus, pulling in products or prices, grabbing content from multiple sources, or in some cases, for everything on the site. The… …

14 Proven Ways to Get More Views on YouTube

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Don’t believe us? Check the stats on our channel: In this post, I’ll share 14 proven tactics that helped us get more views on YouTube. Niche down Make videos about topics people are searching for Rank your videos on Google… …

How to Create SEO-Friendly URLs (Step-by-Step)

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Let’s start with the good news: creating URLs for SEO isn’t rocket science. If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. But you’d… …

6 Keyword Research Tips to Find Untapped Opportunities

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Just look at this keyword: It was nowhere to be seen when we went through our usual process of searching for a seed keyword in Keywords Explorer, choosing a keyword ideas report, applying some filters, and looking for ideas. Yet,… …

How to Optimize for Google’s Featured Snippets in 2020

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Featured snippets are pieces of information that typically appear at the top of Google’s search results. They provide answers to the search query by pulling relevant content from top-ranking pages. You might be wondering how that’s a good thing for… …

What is HTTPS? Everything You Need to Know

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HTTPS protects the communication between your browser and server from being intercepted and tampered with by attackers. This provides confidentiality, integrity and authentication to the vast majority of today’s WWW traffic. Any website that shows a lock icon in the address bar… …

How to Remove URLs From Google Search (5 Methods)

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That’s an important point to understand. Not only will using the wrong method sometimes lead to pages not being removed from the index as intended, but it can also have a negative effect on SEO. To help you quickly decide… …

26 Best Free Chrome Extensions for SEOs (Tried & Tested)

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This is not a random list of extensions. We’ve tested all of these tools and found them worthy of your attention. We also use a lot of them in our everyday work here at Ahrefs. The list contains 26 extensions,… …

44 Best Free SEO Tools (Tried & Tested)

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We asked over 10,000 SEO professionals in our Facebook group—and our 53,000 Twitter followers—to vote for their favorites. We then tried and tested each suggestion, picked the best ones, and grouped them by category. If you’re on a tight budget,… …