Blog Webmasters

Goodbye Google Webmasters, hello Google Search Central

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The history behind Google Webmasters Merriam-Webster claims the first known use of the word “webmaster” was in 1993, years before Google even existed. However, the term is becoming archaic, and according to the data found in books, its use

Timing for bringing page experience to Google Search

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This past May, we announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get

The Search Console Training lives on

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In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center

New Schema.org support for retailer shipping data

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Quick summary: Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results. Since June 2020, retailers have been able to list their products across different Google surfaces

New open source robots.txt projects

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Last year we released the robots.txt parser and matcher that we use in our production systems to the open source world. Since then, we’ve seen people build new tools with it, contribute to the open source library (effectively improving our

Googlebot will soon speak HTTP/2

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Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2 for short, web professionals asked us whether Googlebot can crawl over the

Identify and fix AMP Signed Exchange errors in Search Console

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Signed Exchanges (SXG) is a subset of the emerging family of specifications called Web Packaging, which enables publishers to safely make their content portable, while still keeping the publisher’s integrity and attribution. In 2019, Google Search started linking to signed

Join our first Virtual Webmaster Unconference

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While the in-person Webmaster Conference events are still on hold, we continue to share insights and information with you in the Webmaster Conference Lightning Talks series on our YouTube channel. But we understand that you might be missing the connection

Search Console API announcements

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Over the past year, we have been working to upgrade the infrastructure of the Search Console API, and we are happy to let you know that we’re almost there. You might have already noticed some minor changes, but in general,

The Rich Results Test is out of beta

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Today we are announcing that the Rich Results Test fully supports all Google Search rich result features – it’s out of beta 🥳. In addition, we are preparing to deprecate the Structured Data Testing Tool 👋 – it will still

How spam reports are used at Google

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Thanks to our users, we receive hundreds of spam reports every day. While many of the spam reports lead to manual actions, they represent a small fraction of the manual actions we issue. Most of the manual actions come from

Evaluating page experience for a better web

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Through both internal studies and industry research, users show they prefer sites with a great page experience. In recent years, Search has added a variety of user experience criteria, such as how quickly pages load and mobile-friendliness, as factors for

Frequently asked questions about JavaScript and links

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We get lots of questions every day – in our Webmaster office hours, at conferences, in the webmaster forum and on Twitter. One of the more frequent themes among these questions are links and especially those generated through JavaScript. In

Reintroducing a community for Polish & Turkish Site Owners

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Google Webmaster Help forums are a great place for website owners to help each other, engage in friendly discussion, and get input from awesome Product Experts. We currently have forums operating in 12 languages. We’re happy to announce the re-opening

Przywracamy społeczność dla właścicieli witryn z Polski i Turcji

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Fora pomocy dotyczące usług Google dla webmasterów są miejscem, w którym właściciele witryn mogą pomagać sobie nawzajem, dołączać do dyskusji i poznawać wskazówki Ekspertów Produktowych. Obecnie nasze fora działają w 12 językach. Cieszymy się, że dzięki pomocy globalnego zespołu Specjalistów Społeczności, którzy z oddaniem wspierają

New reports for Special Announcements in Search Console

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Last month we introduced a new way for sites to highlight COVID-19 announcements on Google Search. At first, we’re using this information to highlight announcements in Google Search from health and government agency sites, to cover important updates like school

Showcasing the value of SEO

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Each year we attend dozens of events and reach thousands of people with our keynotes, talks, and Q&As. We go to conferences and meetups, because we believe that our talks can potentially help online businesses flourish and we get to

How to pause your business online in Google Search

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As the effects of the coronavirus grow, we’ve seen businesses around the world looking for ways to pause their activities online. With the outlook of coming back and being present for your customers, here’s an overview of our recommendations of

New properties for virtual, postponed, and canceled events

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In the current environment and status of COVID-19 around the world, many events are being canceled, postponed, or moved to an online-only format. Google wants to show users the latest, most accurate information about your events in this fast-changing environment,

Coronavirus (COVID-19) and Webmaster Conference

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Last year we organized Webmaster Conference events in over 15 countries. The spirit of WMConf is reflected in that number: we want to reach regions that otherwise don’t get much search conference love. Recently we have been monitoring the coronavirus

Announcing mobile first indexing for the whole web

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It’s been a few years now that Google started working on mobile-first indexing – Google’s crawling of the web using a smartphone Googlebot. From our analysis, most sites shown in search results are good to go for mobile-first indexing, and

Best Practices for News coverage with Search

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Having up-to-date information during large, public events is critical, as the landscape changes by the minute. This guide highlights some tools that news publishers can use to create a data rich and engaging experience for their users.Add Article structured data

More & better data export in Search Console

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We have heard users ask for better download capabilities in Search Console loud and clear – so we’re happy to let you know that more and better data is available to export.You’ll now be able to download the complete information

How to showcase your events on Google Search

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It’s officially 2020 and people are starting to make plans for the year ahead. If you produce any type of event, you can help people discover your events with the event search experience on Google.  Have a concert or hosting

New reports for review snippets in Search Console

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A review snippet is a short excerpt of a review or a rating from a website, usually an average of the combined rating scores from many reviewers. This is one of the most used structured data types on the web,

Google Search News for January 2020

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We hope the year 2020 has started off well for you, and wanted to bring a brief update of some of the changes around Google Search since our last episode. We aim to do this in our YouTube Series called

New Removals report in Search Console

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We’re happy to announce that we’re launching a new version of the Removals report in Search Console, which enables site owners to temporarily hide a page from appearing in Google Search results. The new report also provides info on pages

Sunsetting support for data-vocabulary

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Update on 2020-04-06: We have decided to postpone this change for the immediate future due to the Coronavirus situation. We will re-evaluate this matter in June 2020.Structured data schemas such as schema.org and data-vocabulary.org are used to define shared meaningful

Get Ready for New SameSite=None; Secure Cookie Settings

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This is a cross-post from the Chromium developer blog and is specific to how changes to Chrome may affect how your website works for your users in the future. In May, Chrome announced a secure-by-default model for cookies, enabled by a

An update on 2019

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With 2020 hanging above our heads much the same way that bricks don’t, people start reflecting on what they achieved this year, what went wrong, and how they could improve. We’re no different, but instead of choosing what went well

Launching a new Publisher Center

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Today we are announcing the launch of Publisher Center to help publishers more easily manage their content across news products at Google. Publisher Center merges two existing tools, Google News Producer and Google News Publisher Center, improving their user experience

Package Tracking Early Access Program

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People frequently come to Google Search looking to find information on the status of their packages. To make it easier to find, we have created a new package tracking feature that enables shipping companies to show people the status of

Introducing the new Search Console messages

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Search Console sends millions of messages every month. They’re our main way to let you know when your website has a new issue and to make you aware of updates and opportunities to improve your presence on Google.To make working

Google Search News for November 2019

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The ecosystem around and in Google Search has continued to evolve since the first episode of Google Search News. With this video series, we aim to give regular updates on Google Search, in particular for SEOs, publishers, webmasters — essentially

New reporting for Products Results in Search Console

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We recently announced that in addition to schema.org markup, product data feeds submitted through Google Merchant Center and Google Manufacturer Center will be used to enrich Google Search shopping journeys. Today, we are announcing a new Search Appearance in the