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6 Ways to Support Black-Owned Businesses During the Holidays

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2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven’t been as successful and many have had …

The Comprehensive Guide to Impression Shares

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Online advertising is booming. But, when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is …

The Simplified Guide to Google's RankBrain Algorithm

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Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, …

How to Predict and Analyze Your Customers’ Buying Patterns

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Buyers don’t think like marketers or salespeople. Anyone who works in these departments can admit that. More importantly, buyers don’t think like each other either. Each consumer follows their own set of buying patterns, whether they recognize it or not. …

What Are Direct Costs & How Do They Differ From Indirect Costs?

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It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research …

Top GDPR Compliance Software

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Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not …

How 8 Brands Mastered Marketing and Sales Alignment

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I’ve written about the importance of sales and marketing alignment before, but the point can’t be understated: businesses undeniably have better success when they align sales and marketing teams. Plus, having strong alignment between sales and marketing is mutually beneficial …

Why Blogs Fail — And How to Make Sure Yours Doesn't

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Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020. Clearly, blogging is competitive. You’re constantly vying for people’s precious online attention, which is …

The Short & Sweet Guide to Microblogging

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In January of 2019, Contently, a content marketing platform that connects enterprise brands with freelance talent, surveyed over 1,000 people in the U.S. about their media and marketing preferences. What they uncovered about people’s preferred content length shattered a seemingly …

Blog vs. Podcast: Which Is the Best Choice for Your Business?

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Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers …

The Best Social Media Management Tools

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In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can …

How to Create the Best PowerPoint Presentations [Examples & Templates]

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Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not …

What's a Competitive Analysis & How Do You Conduct One?

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When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of …

How monday.com Uses Data-driven Marketing to Guide Strategy

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As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions. For instance, data can help marketers learn from past mistakes and pivot to create increasingly effective campaigns over time. Additionally, …

13 Great Landing Page Examples You'll Want to Copy in 2020

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While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. …

The Ultimate Guide to B2B Marketing in 2020

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Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly …

The Ultimate Guide to Brand Awareness

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Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have …

10 Common Landing Page Myths to Avoid

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I remember when I found out the Tooth Fairy wasn’t real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every …

53 Focus Group Questions for Any Purpose

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Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. However, it’s easier said …

What Is the 10/20/30 Rule of PowerPoint?

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Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and informative …

The Ultimate Guide to Branding in 2020

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Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences, …

The Ultimate Guide to Storytelling

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An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after …

17 of the Best Examples of Beautiful Blog Design

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According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people …

Total Addressable Market (TAM): What It Is & How You Can Calculate It

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In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or …

The Ultimate Guide to Landing Pages

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As you browse and maneuver around the internet, you visit landing pages all the time. A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows …

15 Amazing Blogging Insights Your Analytics Can Tell You

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A blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey. But how do …

The Ultimate List of Email SPAM Trigger Words

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Editor’s Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here. Writing …

5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving

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When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?” And yet, none of those oh-so-polite questions even come …

20 Tools for Creating and Delivering Amazing Presentations

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If you’re in business, you need to know how to create captivating presentations. Whether you’re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing …

The Straightforward Guide to the Google Display Network

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Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different? Frankly — because it works. When industry competitors’ congest …

The 8 Best Social Media Analytics Tools for Marketers in 2020

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These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence …

Made You Look! How to Make Headline Grabbers Work for You

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Headlines are the first look (and sometimes, the only look) people give your content. Think of all the times you’ve scanned title after title before clicking on the one that stopped your scroll. You’re not the only one who whisks …

24 Quotes About Social Media to Inspire Your Marketing Strategy

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With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your social media marketing strategy than it was acclimating to the awkwardness of puberty. Despite its perpetual …

21 Mind-Blowing Black Friday Statistics for 2020 [New Data]

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Ah, Black Friday — the biggest shopping weekend of the year is around the corner.  In 2020, Black Friday is going to exist primarily online. Which means, as a marketer, it’s critical you prepare marketing materials ahead of time to …

24 of the Best Free Stock Photo Sites to Use in 2020

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Best Stock Photo Sites Negative Space Death to Stock HubSpot Picjumbo Stokpic CreateHER Stock Kaboompics Startup Stock Photos Freerange LibreShot nappy Fancy Crave Unsplash StockSnap.io The Jopwell Collection SplitShire Life of Pix Pexels Gratisography Jay Mantri ISO Republic …

What Is a Focus Group in 100 Words or Less [+ Pros and Cons]

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In an ideal world, you’d know just how your product or business idea would be perceived before it’s released. This knowledge could help you make alterations to what you’re offering for the best possible reception, and better inform your sales …