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The Ultimate Guide to Video Marketing

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Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It’s central …

The Ultimate Guide to Advertising in 2020

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When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us …

The Top 13 Best Email Marketing Services in 2020

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Email marketing isn’t dead — in fact, it’s far from dead. Today, email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types. As a result, at growing companies, an …

9 Tips for Working With Teams in Different Timezones

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As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company’s culture and ability to hire diverse talent. In today’s workplace, diversity breeds new and unique ideas, allows us …

How to Pass a Video Interview in Just 7 Steps

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Congratulations! If you’ve landed on this post, it’s likely that your resume has impressed the hiring manager(s) at the company you’re applying to work for, and you’ve now been invited to interview. That’s a huge accomplishment. There’s just one catch …

Your CMS Is NSFW

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Marketers have a secret — we hate our CMSes. Research from HubSpot found that the vast majority of marketers are unhappy with their CMS, with an NPS of -65. No, that’s not a typo. Let that sink in — negative …

The Bad Remote Work Habits You Should Avoid

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A few years ago I was at one of those Big Group Dinners with my marketing team and our clients. There were about 15 of us. I liked the group, but I do not like Big Group Dinners — because …

19 SEO Tips Straight From the Mouths of HubSpot’s SEO Team

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Throughout all of 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided …

19 Lead Nurturing Email Examples You’ll Want to Steal

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You’ve done it. You provided valuable content to your readers and they’ve converted into leads. Now, it’s time to nurture these leads into opportunities for your sales team. Trouble is, cutting through the inbox clutter isn’t an easy feat. And …

7 Amazingly Effective Lead Nurturing Tactics

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As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to …

4 Talent Acquisition Strategies to Find the Best Employees

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It’s can be difficult to find the ideal candidate for a specific position — in fact, in 2018 almost 75% of employers struggled to fill positions with the right candidates. Regardless of the state of the economy and your talent …

4 Education Marketing Trends to Keep an Eye on in 2020

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Marketing trends in the world of education have the power to get prospective students excited about applying, visiting, or accepting their invitation to your school. They’re critical to staying top-of-mind among your target audience now and for years to come. …

6 Fundamental Video Marketing Tips for Every Skill Level

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Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for …

How to Run A Content Audit in 2020

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Think of all the content you create — the good, the bad, and the ones that take a scary amount of time. Now think of how you organize it. How do you keep track of how content is performing? …

4 Genius Tactics for Increasing Ecommerce Sales

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Nothing about running an ecommerce business is straightforward or easy. The goal is, of course, to present a product on your ecommerce website, entice buyers to purchase through ecommerce marketing, and then process payments. This is how even the most …

How to Create and Execute a Successful Lead Gen Strategy

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Your audience no longer wants you to buy their attention — they want you to earn it. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step …

10 Simple Ways to Optimize Your Website for Lead Generation

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Optimizing your website to generate leads is a no-brainer. But unfortunately, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more …

6 Instagram Managers Share Their Trade Secrets

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The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I’m definitely not. As a consumer, Instagram is one of my favorite …

How to Run LinkedIn Ad Campaigns: A Beginner’s Guide

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LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. It might seem a little bit intimidating. …

The 12 Best Free Email Marketing Tools in 2020

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In case you didn’t know, email usage is at an all-time high. More than 3.7 billion people use email worldwide. With email usage so high, it’s no wonder you probably constantly receive marketing emails from businesses. Email marketing works — …

The Best Time to Post on LinkedIn in 2020

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With the rise of marketing software and paid advertising, it’s no secret that social media platforms aren’t only a place for mutual connection and sharing among strangers — they’ve also grown into a place where companies can build a brand.  …

25 Live Video Stats Marketers Need to Know in 2020

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In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams, but other …

How to Drive Traffic with Content Amplification

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61% of marketers say that generating leads and traffic is their biggest challenge. It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can’t wait to see the engagement …

11 Sample Business Plans to Help You Write Your Own

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Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare …

Email Deliverability: 5 Quick & Effective Ways to Increase It

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As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates …

The Top 3 Reasons Consumers Read Blogs in 2020 [New Research]

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In 2020, there’s no question of whether or not blogs generate leads. In fact, marketers who prioritize blogging as a marketing strategy report 13-times the ROI of companies that don’t. However, many marketers still worry that blogging’s effectiveness could …

The 21 Best iPaaS Vendors for Any Budget

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As your business grows and evolves, you’ll inevitably find yourself adding more applications to your growth stack. If those applications run on different platforms and can’t communicate effectively, you’re going to run into issues with data loss, duplication of efforts, …

The Beginner’s Guide to Conversion Rate Optimization (CRO)

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Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. The cycle continues and business grows.  Although this is an oversimplified look at the …

39 Call-to-Action Examples You Can’t Help But Click

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Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an …

How Small Businesses Can Take Advantage of the Australian Stimulus Package

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In light of the evolving situation around the COVID-19 pandemic, the Australian Government has released a number of economic responses to support individuals, households and businesses and improve stability in this particularly volatile environment. With so much information being circulated, …

What Are Content Managers, and How Do You Become One?

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When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. “It sounds …

HubSpot’s CCO on Why We Need to Talk About Growth

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“G-R-O-W-T-H”: a simple, six-letter word that has become remarkably difficult to say in recent weeks. For years, “growth” had been on the lips of entrepreneurs, venture capitalists, journalists, and economists across the business world. A proxy for progress. An indicator …

The Ultimate List of Types of Marketing [41 and Counting]

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Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting …

Forms Testing: What It Is & How to Do It

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The other day I decided that I wanted to buy some comfortable outfits to wear around the house. As I was online shopping, I started to fill out my shipping information in the online form. However, the form had a …

Product Strategy: Defining a Product’s Purpose and Plan

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Say I’m in the process of developing a new waffle iron. It’s going to be capable of perfectly detecting when a waffle is golden brown no matter the volume or thickness of the batter. We’re talking about next-level waffle technology. …

5 Noteworthy Examples of Corporate Social Media Policies

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As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing. Social media can help you engage with new audiences, increase brand awareness, handle customer service …

10 Social Media Fails to Avoid in 2020

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Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a …