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Marketing Trends to Watch in 2021, According to 21 Experts

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Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we’re deeply connected to the needs and goals of our customers. So, to better understand what to expect or pay …

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

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Many businesses aim for their websites to rank highly in search engines, but it’s a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO). You might remember when Google’s featured snippet addition …

6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons]

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Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format. But designing an infographic that successfully communicates a lot of information in a …

What is Technographic Data? (And Why It Matters)

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Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one. And, in 2019 alone, enterprises spent …

How to Password Protect a WordPress Page

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Despite ongoing efforts to replace password protection with more robust and reliable security solutions — such as two-factor authentication or location-based access approval — recent research notes that “password authentication is still ubiquitous although alternatives have been developed to overcome …

What is the 7×7 Rule in PowerPoint?

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Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals, even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem. Part of the …

The Five Types of Utility in Marketing

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How do prospective consumers spend their money? What matters to them when they make decisions about how much to spend, where to spend it, and which company earns their business? This is the role of sales and marketing teams in …

How to Give a Persuasive Presentation [+ Examples]

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A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking. Creating a presentation that effectively achieves your objective requires time, lots of …

How to Create a Killer 5-Minute Presentation

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Developing and delivering a five-minute presentation seems an easy enough task at first — until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types. When there’s less time to get …

The 8 Best Books on Working from Home for Remote Work Employees

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Remote work is incredible. Goodbye soul-draining commute, uncomfortable “business professional” outfits, and expensive takeout salads. Hello leisurely mornings, hoodies and slippers, and delicious home-cooked meals. But remote work is also tough. You’re hundreds, if not thousands, of miles away from …

What is a Dofollow Link?

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The easier it is for potential customers to find your site in search engine results, the more traffic (and sales) you’ll generate. As a result, there’s a kind of constant content competition underway as website owners and administrators look for …

How to Prevent Redirect Chains from Destroying Your SEO

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Have a website? Then you’ve likely heard about search engine optimization (SEO) — the process of making your site easier to find, crawl, and rank for search engines. The better your SEO, the higher your website ends up on search …

The Beginner's Guide to Keyword Density

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Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine …

Six Direct Response Copywriting Tips (and Examples)

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Connecting with potential customers is critical to boost interest in your website and drive sales conversions. But this is often easier said than done — while many site owners understand the value of compelling content, creating copy that resonates with …

How to Schedule a Post on Facebook: A Step-by-Step Guide

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While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. Recently, the Pew Research Center revealed that nearly 70% of all …

The Nonprofit's Guide to Email Marketing

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If you work at a nonprofit organization (NPO), then you’re already quite familiar with the unique set of challenges nonprofits face when it comes to building an effective and sustainable marketing strategy.  With scarce resources, relatively limited staffing, and leadership …

The Complete Guide to Firmographic Data

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Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and …

Which Social Networks Should You Advertise on in 2021?

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Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives. There are various social media platforms to choose from, and each comes with …

The Beginner's Guide to Setting Up a Blog

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Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly? Blogging has exploded since its humble beginnings in the 1990s, and many people today interact with blogs frequently …

How to Detect and Eliminate Keyword Cannibalization

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Keywords are king when it comes to engaging users and increasing your search engine ranking. As a result, search engine optimization (SEO) has become a multi-million dollar business with a host of experts offering advice on how best to move …

7 Ways SEO & PPC Can Work Together in 2021

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If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don’t …

16 Cheerful Examples of Holiday Homepage Designs

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According to the National Retail Federation, eCommerce accounted for 20.9% of total holiday sales in 2019, and that number seems to increase every year. As a result, you have the opportunity to position your online shop in front of a …

10 Common Copywriting Templates to Use in Marketing

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Ask any marketer who’s responsible for copywriting about their writing process, and you’ll quickly find out that there’s no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for …

The 5 Best Ebook Formats for Marketers [Free Templates]

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Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your …

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

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The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify… or maybe that’s just me.  Either way, the holiday season …

9 Product Category Marketing Examples to Inspire Your Own

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Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know they are in …

Google Maps Marketing Strategy: The Ultimate Cheat Sheet

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When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, …

Predictive Marketing: What it Is & How to Leverage It

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After months of working on a marketing campaign, nothing’s worse than realizing you aren’t seeing the results you expected. Unfortunately, many of us have been there. We’ve put all of our creative effort, time, and numerous resources into a campaign …

Google Ads vs. AdSense: We Break Down the Differences

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When it comes to generating traffic and brand awareness, digital advertising is the way to go. It’s surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% …

How to Design a Pitch Deck that Doesn't Suck

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The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the …

25 Stats That Make the Case for Infographics in Your Marketing

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When we think about visual marketing content, it’s easy to default to popular mediums like television, web video, and social media. It’s for good reason, too. These channels do a great job of grabbing your audience’s attention and getting them …

10 Logo Design Trends to Watch for in 2021 [Infographic]

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We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary …

The 'Ethics' You Didn't Know Existed in Design

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Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. But, when I clicked on the page and tried to start reading …

17 Last-Minute Gift Ideas for the Marketer in Your Life

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The days remaining in 2020 are few, and 2021 is just around the corner — things you undoubtedly know already. But here’s something you may have forgotten about: There’s not much time left to finish up your holiday shopping. (Gasp! …

Facebook Shops: What Is It and How Brands Can Use It

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This year, brands are increasingly bringing shopping experiences online. But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. While many tools make this process easier than it was in …

How to Develop a Niche Marketing Strategy that Drives Growth

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As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create …

What Is an API? The Answer in 300 Words or Less

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When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. But that shift is still producing aftershocks, and to keep up with your competitors …

31 Secret Santa Gift Ideas Your Coworkers Will Love

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They see you when you’re Slacking. They know when you come in late. They know if you’ve been bad or good, so be good for your work’s Secret Santa exchange … But that’s not how the song — or the …

What Is a Micro Niche … and Do You Need One?

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A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. Here …

Most Consumers Changed Brands in 2020: Research Explains Why

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Now that 2020’s global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?” McKinsey …