Blog Webmasters

The anatomy of a negative SEO attack

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30-second summary: SEO can just as easily destroy websites’ rankings as it can build them up. Newer websites or startups with smaller backlink profiles are the most vulnerable to negative SEO attacks. Webmasters need to regularly monitor their …

Five great ways responsive web design benefits your SEO

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30-second summary: COVID-19 pandemic emphasizing the practicality of internet mobile for all-around daily tasks. Mobile web browsing skyrocketing fuelled by consumer shopping intent. Half the world’s population browsing the internet on a mobile device, with 61 million UK …

Harness the power of integrated CRO and social media

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30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews and testimonials like you’re collecting candy. User-generated content builds authenticity which means higher conversions. Stay up to date on customer support so …

Top strategies behind link building success

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30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity  Create a 12-month …

The rise of vertical search engines

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30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks depth in some cases. Vertical search engines support …

What’s left when the cookie goes away?

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30-second summary: Ever since Google made the announcement in January that Chrome would phase out the technology in two years, marketers, publishers, agencies, and data owners have been scrambling to prepare for this sea change. Many marketing tech …

The untapped value of qualitative keyword data

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30-second summary: Google Keyword Planner helps us filter down our seed list, show trends in the wording people use when they search and highlight big opportunities we should be tapping into. Contrary to popular belief, Jack Telford, Starcom’s …

PageRank sculpting: How to get more from your links

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30-second summary: SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more. Large enterprise and ecommerce websites with thousands of landing pages often spread …

How 5G will pave the way for mobile app innovation

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30-second summary: Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will augment U.S. 5G networks over the next two …

How to navigate social media marketing trends

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30-second summary: Even if you have a small marketing budget, you can still compete with bigger competitors. To navigate social media well, you must hone your social listening and online investigation skills to find out what topics …

Navigating a cookieless future

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30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from Google that …

Top 10 Tools to facilitate web development

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30-second summary: Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field. Building an app or website is real …