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Applying Search Data in the Wild – Tyson Stockton & Alan Turner // Searchmetrics

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         GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn Alan Turner: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of …

Improving Decision-Making Through Search Data – Tyson Stockton & Alan Turner // Searchmetrics

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        GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn Alan Turner: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of Sales …

The Trouble with Search Research – Tyson Stockton & Alan Turner // Searchmetrics

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        GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn Alan Turner: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of Sales …

Data-Driven, Decision-Making Framework – Tyson Stockton & Alan Turner // Searchmetrics

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        GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn Alan Turner: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he kicks off Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of …

Home Goods Top Category for Black Friday? – Tyson Stockton // Searchmetrics

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        GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues Black Friday Predictions Week with Searchmetrics’ VP of Services Tyson Stockton as they make predictions for …

Amazon’s Strikes Back! – Tyson Stockton // Searchmetrics

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         GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues Black Friday Predictions Week with Searchmetrics’ VP of Services Tyson Stockton as they make predictions …

Google Shopping’s Black Friday Takeover? – Tyson Stockton // Searchmetrics

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         GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues Black Friday Predictions Week with Searchmetrics’ VP of Services Tyson Stockton as they make predictions …

Black Friday on a Tuesday? – Tyson Stockton // Searchmetrics

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        GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he kicks off Black Friday Predictions Week with Searchmetrics’ VP of Services Tyson Stockton as they make predictions …

Scoping the Content Creation Process – Phillip Thune // Textbroker

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         GUESTS & RESOURCES Phillip Thune: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues his conversation with Textbroker CEO Phillip Thune reviewing Ben’s content strategy for his website. Together …

A Content Strategy Case Study – Phillip Thune // Textbroker

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         GUESTS & RESOURCES Phillip Thune: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he speaks with Textbroker CEO Phillip Thune about the content strategy for a site he’s building. Together …

Q3 2020 in Review: SEO Industry Trends – Tyson Stockton // Searchmetrics

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         GUESTS & RESOURCES Kathy Brown: Website // LinkedIn Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he concludes his Q3 2020 conversation with Searchmetrics’ Senior SEO Manager Kathy Brown and VP …

Q3 2020 in Review: Technical SEO Changes – Kathy Brown & Tyson Stockton // Searchmetrics

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        GUESTS & RESOURCES Kathy Brown: Website // LinkedIn Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues his 2020 Q3 in-review discussion with Searchmetrics’ Senior SEO Manager Kathy Brown and VP …

Q3 2020 in Review: Google Updates – Kathy Brown & Tyson Stockton // Searchmetrics

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        GUESTS & RESOURCES Kathy Brown: Website // LinkedIn Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he speaks with Searchmetrics’ Senior SEO Manager Kathy Brown and VP of Services Tyson Stockton to …

Google’s Antitrust Hearing – Jordan Koene // Searchmetrics

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        GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues his conversation with Searchmetrics’ SEO Strategist and Advisor Jordan Koene as they delve deeper into …

Google’s Antitrust Case – Jordan Koene // Searchmetrics

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        GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about Google’s impending antitrust hearing the U.S. …

Will Digital Marketing Recover in 2021? – Doug Bell // Searchmetrics

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        GUESTS & RESOURCES Doug Bell: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues his conversation with Searchmetrics’ CMO Doug Bell about whether digital marketing will trend toward recovering in …

Google announces changes: is this the end of AMP?

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Google has been pushing the fast framework of its Accelerated Mobile Pages, or AMP for short, since 2015, for example by exclusively populating its Top Stories widget with AMP results. Now the company has announced that non-AMP pages are also …

October Winners & Losers – Tyson Stockton // Searchmetrics

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        GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he speaks with Searchmetrics’ VP of Services Tyson Stockton discussing October 2020’s SEO winners and losers. Together they …

Building SEO Feedback Loops – Cassie Dell // Searchmetrics

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        GUESTS & RESOURCES Cassie Dell: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he concludes SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about SEO campaign feedback …

How to Evaluate SEO Campaign Success – Cassie Dell // Searchmetrics

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        GUESTS & RESOURCES Cassie Dell: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to explain the best methods to …

US Election 2020 Trump vs. Biden: An SEO Check

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The US presidential election is nearing the home stretch, with American citizens set to go to the polls on Tuesday, November 3rd. This analysis shows how the election campaign websites of Donald Trump and challenger Joe Biden are positioned and …

SEO Project Implementation Process – Cassie Dell // Searchmetrics

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        GUESTS & RESOURCES Cassie Dell: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about the SEO project …

Setting Your SEO Strategy – Cassie Dell // Searchmetrics

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         GUESTS & RESOURCES Cassie Dell: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about how to …

SEO Research Workflows – Cassie Dell // Searchmetrics

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        GUESTS & RESOURCES Cassie Dell: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he kicks off SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to discuss building the first …

When to Cut Bait with Your Agency – Glenn Welham // Searchmetrics

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        GUESTS & RESOURCES Glenn Welham: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he concludes Agency Week with Searchmetrics’ Senior Account Executive Glenn Welham with how to properly terminate your partnership …

Maximizing Agency Output When You Need It Most – Glenn Welham // Searchmetrics

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        GUESTS & RESOURCES Glenn Welham: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues Agency Week with Searchmetrics’ Senior Account Executive Glenn Welham reviewing how to best maximize your agency’s …

Work with Your Agency During a Crisis – Glenn Welham // Searchmetrics

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        GUESTS & RESOURCES Glenn Welham: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview:  Join host Ben as he continues Agency Week with Searchmetrics’ Senior Account Executive Glenn Welham discussing how to best work with your …

Stop! Don’t Fire Your Agency! – Glenn Welham // Searchmetrics

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        GUESTS & RESOURCES Glenn Welham: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he kicks off Agency Week with Searchmetrics’ Senior Account Executive Glenn Welham discussing why you should, or shouldn’t, …

SEO Content Strategy Playbook – Jordan Koene // Searchmetrics

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        GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene to review SEO content strategies to apply …

Google Bugs and Anti-Trust Hearings – Jordan Koene // Searchmetrics

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        GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene as they explore the latest Google news. …

5 Emerging SEO Concerns for Universities

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How search engine changes are impacting higher education SEO strategy. The year 2020 has permanently changed the landscape for colleges and universities as classes and campus life shift further online. As a result, digital marketing professionals at these institutions are being forced …

Making Moves in a Rapidly Growing Industry – Adam Arnold // Searchmetrics

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         GUESTS & RESOURCES Adam Arnold: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues his conversation with Searchmetrics’ Enterprise AE Adam Arnold to discuss the industries experiencing rapid growth …

Changes to Online Education in the COVID Era – Adam Arnold // Searchmetrics

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         GUESTS & RESOURCES Adam Arnold: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he speaks with Searchmetrics’ Enterprise Account Executive Adam Arnold to talk about the rapid changes to online …

Digital Transformation: 8 Mistakes you Might be Making

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Most companies have realized by now that they need to undergo a digital transformation if they wish to stay competitive. But many companies don’t know how to get their digital activities up and running successfully. In this article, I’ll outline …

Should I Build a Company Directory? – Jordan Koene // Searchmetrics

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        GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about how building a company directory page …

SEO Battles: SEO Vs Affiliates – Lillian Haase // Searchmetrics

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        GUESTS & RESOURCES Lillian Haase: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he wraps up SEO Battles Week with Searchmetrics’ Director of European Marketing Lillian Haase discussing how SEO …

SEO Battles: SEO Vs Direct – Lillian Haase // Searchmetrics

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        GUESTS & RESOURCES Lillian Haase: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues SEO Battles Week with Searchmetrics’ Director of European Marketing Lillian Haase discussing SEO and public …

SEO Battles: SEO Vs AdWords – Lillian Haase // Searchmetrics

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        GUESTS & RESOURCES Lillian Haase: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues his SEO Battles Week discussion with Searchmetrics’ Director of European Marketing Lillian Haase to compare …

SEO Battles: SEO Vs Brand – Lillian Haase // Searchmetrics

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        GUESTS & RESOURCES Lillian Haase: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues SEO Battles Week with Searchmetrics’ Director of European Marketing Lillian Haase discussing the difference between …

SEO Battles: SEO Vs Facebook – Lillian Haase // Searchmetrics

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        GUESTS & RESOURCES Lillian Haase: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he kicks off SEO Battles Week with the Director of European Marketing at Searchmetrics, Lillian Haase, to …

SEO VS PPC: Partners in Crime – Damon Burton // SEO National

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         GUESTS & RESOURCES Damon Burton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues his conversation with SEO National President Damon Burton to talk about how to best …

SEO VS PPC: Pros & Cons – Damon Burton // SEO National

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        GUESTS & RESOURCES Damon Burton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he speaks with SEO National President Damon Burton about the pros and cons of SEO and PPC. …

Optimizing for Holiday SEO Success – Tyson Stockton // Searchmetrics

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        GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he concludes Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing the final step of …

Executing Your Holiday Strategies – Tyson Stockton // Searchmetrics

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        GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing how to successfully execute …

Creating Your Holiday Content – Tyson Stockton // Searchmetrics

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        GUEST & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he continues Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton to talk content strategy. Together …