Blog Webmasters

An In-Depth Guide to App Store Optimization (ASO)

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If your business has an app, you can‘t ignore app store optimization (ASO), and in this guide, we‘ll walk you through how to optimize your app across the two major app stores (the Apple App Store and the Google Play …

Blog SEO: Tips to Optimize Your Blog Posts

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Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog. Having a strong blog SEO strategy is a smart way …

How to Create an Effective SEO Strategy (with Template)

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Having a solid SEO strategy is essential if you want to increase your organic traffic, and in this guide, we walk you through a proven 11 step process that you can follow for your own site, from benchmarking your current …

The 10 Best Link Building Tools for 2020

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In this guide, we‘re going to dive deep into 10 link building tools that you need to know about, as well as sharing a bonus list of 5 Chrome extensions that you should go away and install. We‘ll introduce you …

DIY SEO: 6 Steps That Anyone Can Follow to Get Results

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SEO is a must, particularly for small business owners and those running ecommerce sites. If you don’t have an enormous marketing budget to devote to hiring SEO experts, don’t stress: There are plenty of straightforward DIY SEO tricks you can …

What is Black Hat SEO? 9 Risky Techniques to Avoid

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In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you …

SEO for Landing Pages: Best Practices to Rank

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When it comes to your digital marketing strategy, landing pages are meant to drive conversion events. Having a webpage that doesn’t perform well in the search engine results pages (SERPs) is a waste of a page. Marketers know effective landing …

6 Tips on Writing Festive E-commerce Emails That Shine

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2020 is the year for e-сommerce businesses to shine during holiday shopping. This post looks at 6 essential email writing tips that can help you create festive e-сommerce emails to increase sales during the holiday rush. …

How to Find Backlinks (For Any Website)

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As an SEO, you‘ll need to know how to find backlinks if you want to take your site‘s organic visibility, rankings and traffic to the next level, and in this guide, we‘ll walk you through how you can do this …

A Handy Checklist For Google My Business Spam

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Google My Business spam is sure to be found on plenty of SERPs. To help combat it, I‘ve put together this guide to help you review a Google My Spam checklist and help you figure out ways to combat it. …

Private Blog Networks (PBN): The Myths and The Risks

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Some SEOs choose to use link building tactics that go against Google‘s Webmaster Quality Guidelines in an attempt to accelerate their website‘s organic growth, and this includes using private blog networks (PBNs). In this guide, we‘re going to dive deep …

How to Optimize for Google Featured Snippets [Research]

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SEMrush & Brado analyzed over 200 mln SERPs to identify how to optimize for Google featured snippets. The guide provides information on what keywords to choose, how to optimize the content, best articles’ URL stats, how to build a Featured …

White Hat SEO: How to Rank by the Rules

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There are two common approaches to SEO: white hat and black hat techniques. White hat SEO is attributed to practices that increase a website’s search rankings on a search engine results page (SERP) without straying outside of Google’s guidelines. On …

External Links (SEO Best Practices)

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An external link is any hyperlink or backlink, that points to a target page on another domain from the domain it’s published on. It’s external to the host domain. External links ARE good for SEO and it’s widely accepted that …

How to Build Your Own Niche Keyword Generator 

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If you work in only one or a small set of industries, chances are you’ve honed your SEO craft to be more efficient and deliver high-quality solutions. By creating a niche keyword generator you can create a categorized keyword list …

16 Essential SEO Tips for Beginners to Boost Traffic

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SEO is integral to marketing success, and every digital marketer should know at least a little bit about this important, traffic-driving tool. To help you, we‘ve compiled a list of beginner SEO tips. Even these small actions will produce fast, …

12 SEO Techniques to Increase Organic Traffic in 2021

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Have you worked through the basics and are now looking for SEO techniques to help you to take your site‘s organic traffic to the next level as we head into 2021? In this guide, we walk you through 12 different …

14 Influential Infographic Examples to Inspire You

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For inspiration, I’m going to share 14 examples of infographics that were highly influential over the last 10 years. All of these infographics were ground-breaking at their time of publishing and heavily imitated in their style across content marketing. These …

How to Create a Successful SEO Campaign

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Although no two SEO campaigns are alike, this step-by-step guide will get you started by highlighting the importance of high-quality content, quality backlinks, and other important ranking factors to get your site on the first page of Google. Learn more …

Understanding and Leveraging Barnacle SEO

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Barnacle SEO is a strategy allowing a website to attach itself to a large website that ranks predominantly for its desired keywords to earn traffic, leads, and potentially, increases in rankings. Like your review building strategy, it’s a good idea …

How to Create an Effective Content Strategy for Ecommerce

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To create ecommerce website content tailored to buyer needs, you need to understand your user‘s buyer persona and your audience. Plus, you have to create content that converts! And much more. Learn more about our ecommerce content tips and how …

12 SEO Trends to Know for 2021

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Top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares — to name just a few. Our guide gives you insights into some of the most relevant and timely search engine optimization trends to anticipate for …

How to Measure SEO Performance and Results

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If you’ve spent at least five minutes in the SEO world, you’ve probably heard the adage, “what you measure, you move.“ There are hundreds of SEO metrics you can track. Google uses over 200 ranking factors in its algorithm. In …

How To Develop a Content Strategy Workflow

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Beyond providing a recurrent template for how great content travels from request to return, a content strategy workflow establishes team members’ roles and responsibilities. It also defines each step in the content creation process. Learn how to create a content …

10 Advanced SEO Techniques to Take You to the Next Level

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When you operate in a competitive sector; you‘ll need to be doing more than the basics to achieve SEO success, and in this guide, we dive deep into 10 advanced SEO techniques that you should be using to take your …

SEO Certifications (Are They Worth It and Which One Is Best?)

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With the importance of SEO, it’s not surprising that 64% of marketers actively invest time learning digital marketing tactics. Since there are currently no SEO degrees or set courses to become an “expert” in SEO, expertise is often acquired through …

10 Ways to Improve SEO in 2021 (That Will Boost Ranking)

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With more than 3.5 billion Google searches per day, to rank high enough for potential visitors to come across your content, you will need to play by Google’s rules. One of the best ways to ensure that you are making …

Dwell Time: What Is It and Why Does It Matter?

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Dwell time is the amount of time that goes by from the moment a user clicks on a search result to the moment they return to the search engine results pages (SERPs). While dwell time is widely believed to play …

8 SEO Automation Tools for Real Efficiency

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Many of the tasks that SEOs have historically done manually take a lot of time. However, the truth is that these often don‘t need to be done manually. In this guide, we‘ll dive deep into how you can use SEO …

15 Google SEO Ranking Factors (That Really Matter)

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Just how can you reach those coveted top slots in Google? This guide highlights the essential Google SEO ranking factors and explains how to create a website that will succeed. From page load speed to creating a mobile-friendly website, we‘ve …

15 Google SEO Success Factors That Could Impact Your Site

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Just how can you reach those coveted top slots in Google? This guide highlights the essential Google SEO success factors and explains how to create a website that will succeed. From page load speed to creating a mobile-friendly website, we‘ve …

What Are Topic Clusters and How Do They Work?

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Creating topic clusters is a good way to organize your content strategy. The pillar-topic cluster model enables organizations to streamline their content creation and produce better content in less time. The goal of clustering your content goes beyond traditional SEO …

12 Important SEO KPIs You Should Track

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Goals and KPIs are one of the most important parts of your SEO strategy, yet also one of the most commonly overlooked areas. And in this guide, we’ll dive deep into the importance of properly tracking these and …

3 Types of Pillar Page (and How They Help With Ranking)

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Find out how you can utilize pillar and cluster pages to enhance your content, improve your SEO, and reach your target audience. This article will show you the types of pillar pages and useful examples you can replicate. …

Mobile-First Indexing Explained: What You Need to Know

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Mobile-first indexing might sound scary, but by now it‘s something that every SEO and marketer should be familiar with. In this guide, we will teach you everything that you need to know about mobile-first indexing, what it means …

Semantic Search: How It Impacts Your SEO Results

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Like it or not, semantic search is here to stay. And on one hand, it helps search engines to return better and more relevant results. On the other, it adds a new layer of complexity to SEO, making …

What Is Content Syndication and How Does It Work?

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What is content syndication? Content syndication involves having your content published across the web on relevant channels that can help you garner additional traffic and backlinks by reaching the correct audience. Learn how content syndication works and how …

11 Sites to Find Free Images For Your Content

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Images can be expensive when you are producing a lot of content, but finding truly free images is not easy. This list will help you find the images you need and explain the rules you need to know …

How to Create a Content Strategy Template

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Having a solid content strategy is a sure-fire way to get a competitive advantage, but too few marketers take the time to properly put one together. In this guide, we share a proven step-by-step process to help you …