Blog Webmasters

Google Search News for January 2020

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We hope the year 2020 has started off well for you, and wanted to bring a brief update of some of the changes around Google Search since our last episode. We aim to do this in our YouTube Series called

18 Best Event Calendar Plugins for WordPress 2020

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Do you regularly schedule events, bookings, appointments, or host meetings or seminars through your website? Well, we both know that without proper organization, these things can get out of hand pretty fast. Whether you run a fitness blog, a …

New Removals report in Search Console

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We’re happy to announce that we’re launching a new version of the Removals report in Search Console, which enables site owners to temporarily hide a page from appearing in Google Search results. The new report also provides info on pages

Google Product Search and Learning about New Product Lines

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It’s interesting seeing patents from Google that focus on ecommerce topics. The last one I recall had Google distinguishing between products and accessories for those products in search results. I wrote about it in Ranking Search Results and Product Queries.New …

Google Podcasts App and Making Podcasts Easier to Find

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Podcasts Can Be Hard to FindI’ve been listening to a lot of podcasts lately. They can be fun to listen to while doing chores around the house, like watering plants, washing dishes, cooking meals, and cleaning up. There are podcasts …

Sunsetting support for data-vocabulary

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Update on 2020-04-06: We have decided to postpone this change for the immediate future due to the Coronavirus situation. We will re-evaluate this matter in June 2020.Structured data schemas such as schema.org and data-vocabulary.org are used to define shared meaningful

Bing partners with the ecosystem to drive fresh signals

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Bing Webmaster Tools had launched the Adaptive URL submission capability that allowed webmasters to submit up to 10,000 URLs using the online toolkit through Bing webmaster portal (Submit URLs option) or in batch mode using Batch API. Since launch we …

Get Ready for New SameSite=None; Secure Cookie Settings

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This is a cross-post from the Chromium developer blog and is specific to how changes to Chrome may affect how your website works for your users in the future. In May, Chrome announced a secure-by-default model for cookies, enabled by a

How Google May Annotate Images to Improve Search Results

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How might Google improve on information from sources such as knowledge bases to help them answer search queries?That information may be learned from or inferred from sources outside of those knowledge bases when Google may:Analyze and annotate imagesConsider other data …

Google Has Updated Quote Searching to Focus on Videos

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Searching for Quotes has shifted at Google with an Updated Continuation PatentIn August of 2017, I wrote the post Google Searching Quotes of Entities. I wrote about the patent Systems and methods for searching quotes of entities using a database.This …

Google Top Stories Are Chosen By Importance Scores

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Google has changed Top Stories in carousels in search resultsGoogle made an announcement on its Keyword blog about top stories from non-news sites. They told us about this in Smarter organization of top stories in Search.They start off the post …

An update on 2019

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With 2020 hanging above our heads much the same way that bricks don’t, people start reflecting on what they achieved this year, what went wrong, and how they could improve. We’re no different, but instead of choosing what went well

Top 10 Search Engine Patents to Know About from 2019

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I was on the Webcology podcast last week, with fellow guest David Harry, talking with hosts Dave Davies and Jim Hedger talking about search engine patents.Both David and Dave also write about search engine patents from time to time, so …

How to Win the Google Answer Box → The Ultimate Guide

Ranking number one on Google is great. But ranking in a Google answer box, on position zero, is even better. Google answer boxes might be a blessing for both users (they get the desired info instantly) and webmasters (their website

Announcing future user-agents for Bingbot

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As announced in October, Bing is adopting the new Microsoft Edge as the engine to run JavaScript and render web pages. We have already switched to Microsoft Edge for thousands of web sites “under the hood”. This evolution was transparent …

Launching a new Publisher Center

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Today we are announcing the launch of Publisher Center to help publishers more easily manage their content across news products at Google. Publisher Center merges two existing tools, Google News Producer and Google News Publisher Center, improving their user experience

Package Tracking Early Access Program

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People frequently come to Google Search looking to find information on the status of their packages. To make it easier to find, we have created a new package tracking feature that enables shipping companies to show people the status of

Introducing the new Search Console messages

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Search Console sends millions of messages every month. They’re our main way to let you know when your website has a new issue and to make you aware of updates and opportunities to improve your presence on Google.To make working

SEO Writing for Copywriters → The Ultimate Guide

SEO writing has become an adventure, a complicated math problem we are all trying to calculate for finding the secret to get results faster. The number of search engine factors have advanced, the Google algorithm updates has increased, the number

Google Search News for November 2019

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The ecosystem around and in Google Search has continued to evolve since the first episode of Google Search News. With this video series, we aim to give regular updates on Google Search, in particular for SEOs, publishers, webmasters — essentially

New reporting for Products Results in Search Console

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We recently announced that in addition to schema.org markup, product data feeds submitted through Google Merchant Center and Google Manufacturer Center will be used to enrich Google Search shopping journeys. Today, we are announcing a new Search Appearance in the

Accessing Bing Webmaster Tools API using cURL

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Thank you webmasters for effectively using Adaptive URL solution to notify bingbot about your website’s most fresh and relevant content. But, did you know you don’t have to use the Bing webmaster tools portal to submit URLs? Bing webmaster tools …

Some Thoughts on Website Boundaries

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In the coming weeks, we will update the Bing Webmaster Guidelines to make them clearer and more transparent to the SEO community. This major update will be accompanied by blog posts that share more details and context around some specific …

Infographic Marketing: How to Plan, Create and Succeed

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Many of us have seen how powerful infographics can be in marketing campaigns. And at the same time, we have all seen more infographic fails than successes. For this reason, our team chose to get insights from guest Visme App …

Import sites from Search Console to Bing Webmaster Tools

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At Bing Webmaster Tools, we actively listen to the needs of webmasters. Verifying a website’s ownership had been reported as a pain-point in Bing Webmaster Tools. To simplify this process, we recently introduced a new method for webmasters to verify …

16 Things That Can Hurt Your Site Rankings

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The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. …

How to Diversify Your Content On a Limited Budget

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In last week‘s SEMrushchat, our guests Kelly Hungerford and Mack Collier, and the SEMrush community discussed ways to diversify content strategy affordably. Topics included identifying content to update / repurpose / reuse, strategies for creating content, ways to …

6 Competitor Insights You Can Get in 30 Minutes

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Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we …

How to Rank on Page 1 of Google FAST (In-Depth Case Study)

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Today you’re going to see one of my favorite SEO strategies in action. (“Guestographics”) Specifically, I’ll show you how Perrin used this technique hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic …

How to Build AWESOME Backlinks in 2020 (9 Proven Strategies)

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Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contains 9 proven link building strategies that are working GREAT right now. (In 2020) Let’s get started! 1. Use Data to Get Links From News …

How to Protect Your Position When You Rank 1st in SEO

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After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. I am going to tell you the steps to follow …

Ways to Build Expertise, Authority, and Trust to Boost your SEO

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On last Wednesday’s #SEMrushchat, 20-year digital marketing veteran Sherry Bonelli discussed how brands can build a reputation with well-researched content, and in the process increase their visibility on search engines. Here is what she (and a whole lot of other …

AI and SEO: What Will the Impact Be? (with Shannon Steffen)

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To understand whether or not traditional, manual, and human-centered SEO is threatened or augmented by AI, we invited Shannon K. Steffen onto last week‘s #SEMrushchat to share her tactics on targeting the right audience, increasing traffic, qualifying leads, and selling …

Analyzing Other Websites' Traffic with SEMrush

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Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In SEMrush’s Traffic Analytics you’ll find estimates of competitors’ traffic channels, geographic distribution, visitor behavior and …

Analyzing Other Websites’ Traffic with SEMrush

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Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In SEMrush’s Traffic Analytics you’ll find estimates of competitors’ traffic channels, geographic distribution, visitor …