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A Step-by-Step Guide to Advertising on Instagram

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With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them …

12 Social Media Tools You Need to Use in 2020

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You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, …

25 Stats That Prove Why Workplaces Need to Embrace Diversity

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As a legally blind person who’s held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field. I’d never been blatantly discriminated against or …

The Ultimate Guide to Pinterest Marketing

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When I open up Pinterest, I’m in trouble. That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, …

How to Create Your Own Webinar or Online Event

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This quick guide on how to get started with webinars and online events offers tips and strategies from experts. Learn how to plan, set up, promote, increase engagement, track success, choose speakers, and more. …

SEO World Rankings 2020

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Searchmetrics’ SEO World Rankings 2020 infographic presents the leading domains in 16 countries and their performance over the course of a whole year. Who’s going up and who’s going down? Which household names continue to dominate and which new challengers …

The Plain-English Guide to Local PPC

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For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants …

Does Your Blog Need Its Own Social Media Channels?

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If you were to take a quick scroll down my Instagram feed, you’d see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And, while it might sound …

Yoast SEO 13.4: Word form support for Dutch

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In Yoast SEO 9.0, we launched an innovative new way to analyze your English language text using word forms. In Yoast SEO 10.1, we added word form support for the German language. Today, we’re glad to announce word form support …

The CMO’s Crash-Course in SEO

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Laying a Foundation for CMOs Every online buyer’s journey begins with a query entered into, and processed by, a search engine. As marketers we must understand every step of the customer’s journey to reach and engage them at every single …

Building a brand for your business

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At Yoast, we pride ourselves on our branding. I would go as far as saying that it has attributed a lot to our success. I also think that good and consistent branding needs to be talked about more, as it …

How 5 Brands Use WhatsApp For Marketing

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In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text …

What Is Twitch? How Do Brands Use It?

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I am an avid player of The Sims video games. For over a decade, I’ve been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game led me to …

Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllisLocal businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town …

Are Amazon ‘Sponsored Products’ Ads Worth It?

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Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. Amazon came away with nearly 40% of the US ecommerce market in 2018. …

How to Create a Revenue-Generating Google Ads Campaign

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The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no …

Update your cancelled or postponed events with Schema

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The outbreak of COVID-19 led to a wave of canceled or postponed events. Some events made the switch from an offline event to an online one. As everyone is scrambling to look up the latest information on events online, it …

Why CRM and Marketing Automation Need Each Other

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When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you …

How to Write an Incredible Startup Marketing Budget for 2020

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As a marketer, it’s undeniably critical you’re fully aware of your own budget and resources, and use that information when making decisions. For instance, let’s say you’re a marketer at a startup, and have decided to propose investing in Twitter …

Alt Text for SEO: How to Optimize Your Images

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But what’s so important about alt text? And how can you use it to improve SEO and user experience? In this guide, you’ll learn: Why alt text is important How to add alt text to images Why you shouldn’t add… …

Generating Local Content at Scale – Whiteboard Friday

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Posted by rjonesx.Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, …

How to pause your business online in Google Search

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As the effects of the coronavirus grow, we’ve seen businesses around the world looking for ways to pause their activities online. With the outlook of coming back and being present for your customers, here’s an overview of our recommendations of

How Coronavirus Is Impacting the Global Economy [UPDATED]

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Which software company increased the traffic to its website by 10 million visits in just one month? And which event cancellation caused the biggest heartache amongst its fans? In our latest article, we dive into our data to uncover the …

Getting ready for chasing Google sitelinks

Sitelinks have been around for over ten years helping users navigate to important sections of a website right from the SERP. You surely have seen sitelinks before—they are those links below the Google search result […] The post Getting ready

7 keyword research mistakes you should avoid

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Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at …

How Often Does Google Rewrite Meta Descriptions? (New Data Study)

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That said, you’ve probably noticed that Google doesn’t always use the hardcoded meta description. It sometimes chooses a different snippet from the page. If you’ve spent time crafting an enticing meta description, this can be annoying. But how often does… …

How to Handle Temporarily Out-of-Stock Product Pages

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Posted by Dr-PeteThe next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something …

The Best WordPress SEO Plugins for 2021

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Wondering which SEO WordPress plugin to choose? We have the top SEO plugins and the features they provide. Plus, you can also learn the different ways to upload plugins, things to consider when choosing a plugin, and more. …

The WordPress block editor: Why you should be using it

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At Yoast, we truly believe you should be using the block editor (formerly known as Gutenberg) in WordPress, simply because it’s a much better experience than the ‘classic editor’. Unfortunately, when we look at our statistics, we see that a …

Brand-new free online training: Block editor training

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At Yoast, we are huge fans of the block editor. Admittedly -not right from the start-, but we’re now block-editor fanboys and fangirls. That’s why we created an awesome free block editor course! We hope it will help everybody to …

Google’s Knowledge Graph Explained: How It Influences SEO

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… then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? In this guide, you’ll… …